The Truth Beauty Company: Spotlight & Haul

Hello everyone! I’d mentioned The Truth Beauty Company briefly before but haven’t properly introduced you to the magic that is this shop. Located in uptown Waterloo and sharing the same building as the Princess Cinemas, The Truth Beauty Company is a calming oasis of all things green and beautiful.As soon as you walk down the stairs you can smell all of the lovely naturally fragranced products and I don’t know if you’ll have the same reaction, but I instantly feel relaxed and ready to explore the shelves every time I visit. From Truth Beauty is Beauty for the conscious – your eco beauty shop, stocked with safe & effective products only. We curate our space to include only the clean & passionate. The products are as truthfully & beautifully made as possible, perform or out perform conventional, and are packaged exquisitely & with care. After all, all that lasts is Truth & Beauty.    You can find so many different beauty and skincare items, from facial care to baby care, and there is even a section for men’s products.
Green makeup brands (and adorable makeup bags!) are also available and definitely growing in popularity. Here you can find brands like Vapour, Fitglow, and Ilia among several others.Owner and founder, Jennifer Freitas, is a prime example of the #girlboss. She is so passionate about everything she carries in her store and definitely ensures you leave feeling 100% confident with your purchase. Product knowledge is key and she (along with her staff) definitely deliver. I have never regretted anything I’ve bought from this store.
So if you’re interested in The Truth Beauty Company/green beauty – you are in luck! They have generously provided a promo code for all of you to get 15% off your online purchase. They ship all across Canada and the United States (sorry international friends!) and hey to our neighbours down south: the exchange rate is currently in your favour so you’ll save even more! What is the code you ask? You’ve gotta watch my latest haul video to find out:

You can find everything I bought and more at – please support small business and of course, Canadian brands! You can also follow them on Twitter @TruthBeautyCo and Instagram @TheTruthBeautyCompany.

Thanks so much for stopping by and happy shopping!



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